An engineer by training and an entrepreneur by drive, Phani is applying a technical problem-solving approach to inefficiencies in India’s fragmented bus industry. His Bangalore-based company RedBus offers a centralized bus ticketing system complemented by specialized customer service. The result: travelers can now use redBus to buy advance tickets for more than 5,000 routes across 15 states in India. RedBus’s sophisticated platform offers hundreds of low-tech, small scale bus operators access to an incredibly far-reaching sales platform –including Internet and mobile channels, as well as over 75,000 retail outlets.